Where is the new evolution of Internet home improvement?

For Internet home improvement, the most important thing at the moment is to find the break point after the end of the Internet dividend. Because, like all the “Internet +” models, Internet home improvement is a species characterized by traffic empowerment.

Internet home improvement platforms such as Tuban Rabbit and Qijia.com are all the same. This kind of empowerment represented by traffic empowerment relieves the pain points of traffic to a certain extent, and makes home decoration products and The efficiency of the service and the owner’s docking has been further improved. However, the traffic empowerment of Internet home improvement cannot change the home improvement industry itself, and can only achieve the achievement of the business and achieve the efficiency improvement at the last end of the home improvement industry chain. Since Internet home improvement only changes the way users connect with home improvement products, more and more Internet home improvement plays a role in marketing and promotion, and there is no fundamental change in the specific home improvement process.

   From this point of view, Internet home improvement can only solve the docking channel of home improvement products and users, and can not change the home improvement industry itself.

  So, when the Internet era can not deliver enough C short users to the B-end users in the home improvement industry, the development of Internet home improvement will encounter problems. This is the stage that the current Internet home improvement is experiencing. At the moment when the traffic peaks, the traffic empowerment becomes more and more difficult. The Internet home improvement needs to be re-evolved to find ways and methods to solve the development dilemma. Deeply changing the original processes and links in the home improvement industry, changing the home improvement products and services themselves, and bringing greater changes to the home improvement industry itself is the main direction for the development of Internet home improvement in the future.

   From traffic empowerment to technology empowerment, Internet home improvement is beginning to focus more and more on the industry itself.

   Traffic is hard to work, Internet home improvement begins to return to the industry itself

   In the climax of mobile Internet development, traffic is a magic weapon to overcome everything. As long as we have a flow advantage, we can realize it in a variety of ways.

   Tuoba Rabbit, Qijia.com and other old-fashioned large-scale Internet home improvement platforms were developed at this time. How to get enough traffic and how to better carry out traffic is the development focus of this stage. With the change of people’s lifestyles, especially the behavioral habits of people moving from offline to online, the competitive advantage of traffic is very small. Even if they have a large amount of traffic, they cannot truly transform these flows into the pain points of many industry participants. And puzzles. When traffic is no longer a bonus, but becomes a burden, if we still pay attention to traffic, it will not be able to crack the real contradiction.

   How to activate traffic and transform traffic is the key to the future evolution of Internet home improvement.

  How to activate traffic, convert traffic, change the home improvement industry itself, and make it better to meet user needs may be the key. It is obviously wrong to supply the already changed user needs with the services of Internet home improvement products that have not undergone any substantial changes. Only by providing the services of the changed home improvement products to the users can the perfect connection between the supply and demand sides be realized. As a result, we have seen more and more Internet home improvement platforms begin to focus on the home improvement industry itself, and continue to bring more new changes to the home improvement industry through new technologies and new models. A new development stage with the B-end as the main object is thus opened, and the B-end is transformed, so that it can better meet the C-end demand and become the key to the evolution of the Internet home improvement.

  Return to the B-end, where is the new evolution of Internet home improvement?

  If we think of Internet home improvement as an era in which C-end users are the main competitors, then when Internet home decoration has once again evolved into a new home, we are experiencing An era in which B-side users are the main target of transformation.

   Transforming the B-ends to better meet the needs of C-end users is the key to future development.

   In the B-end era, the direction of Internet home improvement re-emergence is mainly divided into the following aspects.

   based on the innovation of the home improvement industry itself. Through the application of new technologies to change the home improvement industry itself, thereby improving the operational efficiency of the home improvement industry and maximizing the fundamental needs of C-end users, innovation based on the home improvement industry itself is undoubtedly a major direction. By applying new technologies to the specific processes of the home improvement industry and changing the elements of traditional home improvement, new changes can be brought to the home improvement industry.

   For example, we can apply big data to the process of the home improvement industry to achieve further improvement in the efficiency of the home improvement industry through a unified expression of the home improvement industry; for example, we can Technology is applied to the specific process of the home improvement industry to further improve the decoration efficiency by letting the intelligent robot replace the manual; for example, we can apply cloud computing to the home improvement industry, and by calculating user needs and habits, we can further enhance the home improvement products and services. User’s docking efficiency.

  The re-evolution of these Internet home furnishings is mainly achieved by returning to the home improvement industry itself by changing the inherent elements of the home improvement industry itself. Based on the innovation of the home improvement industry itself, it will undoubtedly bring more energy to the development of the home improvement industry. This development model with the B-end as the main transformation object can bring us more new imaginations.

&eMsp;  based on the empowerment of the external industry. Another aspect of the re-evolution of Internet home improvement is achieved through the deepening of the home improvement industry in the external industry.

   What we are seeing now is the deep empowerment of the home improvement industry with new retail methods. From a logical point of view, the new retail empowerment home is equipped with a certain degree of feasibility. Because the re-construction of the three elements of the new retail people, goods, and fields can change the experience of traditional home improvement, it can achieve the WYSIWYG in the true sense. In addition to the experience, the new technologies that the new retail itself is enshrined can also bring imagination to the home improvement industry, and the home improvement industry can also re-evolve with new retail.

   This is why we have seen so many Internet home improvement platforms continue to add new retail. It is foreseeable that with the gradual maturity of new retail development in the future, it will bring more possibilities to the development of the home improvement industry in the future, which will open up a new era for the development of Internet home improvement.

   In addition to the new retail, the different industries in the home improvement industry and the different industries for the Internet home improvement can also bring the development of the home improvement industry in different links. New changes.

   Based on the empowerment of the external industry, the home improvement industry will open a new stage of development that is deeply integrated with the external industry.

  Re-starting, the challenge of re-evolution of Internet home improvement is still

  Although the advent of the new era opens up new thinking for the development of Internet home improvement The door, however, because everything is in the ascendant, so we can still confirm that the development path of Internet home improvement to B-end is still full of challenges. Everything in the future of Internet home improvement is still unknown.

  Challenge 1: Everything is just beginning with technology or mode. Although the advent of the new era has opened up new doors for us to think about the home improvement industry, it is undeniable that these technologies and models are a new thing. Since it is a new thing, its development will inevitably face many new challenges. Finding a development model that is truly suitable for the home improvement industry itself may take more time. Looking back at the development of Internet home improvement, we can still draw the conclusion that the development of any model requires a process, and early development will inevitably undergo repeated and adjustment. In the early days of the re-evolution of Internet home improvement, there may be repeated risks such as iterations and adjustments, and it may even cause Internet home improvement to encounter difficulties.

  Challenge 2: The pain points and problems of the home improvement industry itself. The reason why the home improvement industry can’t really change is closely related to its long industrial chain and the deep process and links. In the deep empowerment of the B-end industry, it will also be dragged by the long industry chain of the home improvement industry and the different process links. The pain points and problems of the home improvement industry itself will truly become the biggest pain point that plagues the future development of the home improvement industry. In a sense, the pain points and problems in the home improvement industry directly determine whether the B-side of the future can really be realized. How to circumvent the pain points and problems of the home improvement industry itself is the key to determining whether the future home improvement of the Internet can be re-evolved.

  Challenge 3: The effectiveness of empowerment. Although everyone is talking about empowerment, the problem of the effectiveness of empowerment has always been the key to the success of the home improvement industry. If the empowerment we are talking about cannot bring about a substantial boost to the development of the home improvement industry, such an empowerment is actually meaningless. One of the most important reasons why the Internet home improvement era is going to the end is that the way traffic is empowered is no longer effective. When the Internet home improvement re-emerges, whether or not the real empowerment will directly affect the success or failure of the future home improvement industry.

   If we can’t find a more effective way of empowerment in the future, then the re-evolution of the so-called home improvement industry will become a concept without any substantive significance. Only truly can bring real changes to the home improvement industry, only to truly meet the needs of C-end users, the re-evolution of Internet home improvement has a substantial meaning. When traffic empowerment is no longer effective, Internet home improvement begins to enter a new stage of development, to meet the new needs of users by changing the home improvement industry itself.

   Internet home improvement is entering the real era of industrial Internet, just as all industries and development models will inevitably go through a process, the re-evolution of Internet home improvement also needs a process. When we can cope with all the challenges, the evolution of Internet home improvement can be successful, and the new home decoration era can really come.
(provided by Shenyang Building Materials Network) <


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