whether water purifier brand or another brand of TV or other brands, the most important is consumer acceptance of the brand, good water purifier brand is not just consumer acceptance of the product price, but also It reflects consumer satisfaction with household water purifier product quality. Innovative products sought after by consumers, not only limited to household water purifier products, trademarks or packaging, it is a collection of after-sales service complex, household water purifier manufacturers to build their own water purifier brand, must have its own It features. Looking at the world, all walks of life is not no big brands have their own characteristics, and constantly develop new products include their own business characteristics. Features can be said is a sign of brand products, innovation is the driving force of the water purifier brand products. The more big brands, the more focus on product innovation.