Today more and more fierce market competition can be described, when consumer demand for increasingly high water purifiers, water purifiers same phenomenon has become increasingly prominent. With the expansion of market demand, we continue to have a new corporate war, continue to cut prices, then another swarm water purifier business, product homogeneity, lack of differentiation, and then there are constantly new corporate war, constant prices; so a vicious cycle, will inevitably lead to the decline of industry, therefore, water purifier enterprises to enhance their competitiveness is the key. Rising production costs have been rising profit margins shrink many, the cost of the water purifier prices gradually rise. Cost prices rise at the same time, as well as rising operating costs, which results in product margins being squeezed, the market economy gifted tall at higher prices, but loitering reasonable profit space.
marketing services standardization maturing
In order to enhance the brand and enhance the comprehensive competitiveness of Ming, various kinds have been cast, the endless stream of marketing and planning tools, project is also is to attract more consumers, for example, store decoration more people culture, marketing products shopping guide more professional, more in-depth environmental philosophy, marketing activities and more modern information technology, the use of modern technology and top hand, high demand, high-taste, high-spending customers to provide personalized of. Hugh whole full-service, continue to learn excels peculiar aspects of foreign brands marketing service skills, product planning, improve their marketing service concept. Whether it is corporate or product brand building and market innovation or in the export trade, honest man. Serious work, the customer is responsible, we will be able to create a more broad domestic and international markets.
brand competition terminal specialized
According to a person in charge of the market revealed that, in recent years, changed the traditional, single, practical image, and then to the decorative, environmentally friendly development, after nearly a decade of develop, mature, well-known regional brands have emerged, but the competition for the terminal, the channel also began intense, many big brand marketing positioning effective, to marketing, to the world, and some positioning within a regional sales network construction, various efforts find their own marketing terminal positioning specialization, the development of its own brand will be beneficial.