Some operators may ask, a good outlook is not good, how to do so for a long time do not have a specific value and profit margins? This phenomenon is often the problem that have no business ideas and brand managers will encounter, how should like to solve this problem? First, the prospects for the overall analysis of the current Chinese urban consumers’ homes so far, the utilization rate of less than 2%, then the gap is very large, compared to the traditional home appliances and building materials project has great potential, future the development trend of home water purifier is the only new blood; while industry experts predict that the next three to five years, our home water purifier market will form 100 billion. According to the water appliances market of professional investigators analysis, the country is very much a real market operating water purifier brand handful of international water purifier brand Although there are many advantages, but the price of money, attracted the mass of consumers is difficult, water purifier in the market as a whole down to form a complete system around the water purifiers top ten brands, allowing operators to generate more prospects really very little. In fact, the water purification industry must also face such a problem that consumer awareness of home water purifier may in a short time, there will be no big change, such a phenomenon is likely to continue two to three years, because most consumers to accept water purification products to have a certain time lag. Second, find the right marketing approach as operator, to investigate the problem, you can profit from consumer groups and analyze them, if one hundred among the families, only played for two families, the rest are potential customer base , then the overall market will face is infinite, as long as there is good marketing, to find the right water purifier brand management, future trends hold in place, the water purifier is the future of a new bright spot emerging industry, can create infinite value. Business water purifiers, is really only belongs to the brand line of business, in order to accurately locate better than their own brand development direction, clear trends and future market trends, identify the consumer demand point. Clean water from industry to agriculture, from commercial to home, after a long period of development and progress, it is already mature application, so that more consumers have gradually begun to accept, then the market potential is infinite, only an accurate grasp live this opportunity in order to better create greater value in the shortest time.