The furniture enterprises in the era of big reshuffle are facing the constraints of the new consumption upgrade wave and the tightening of the national environmental protection policy. Today, the furniture industry has already been everywhere.
In the “Investigation on the Status Quo of Coating Applications in Chinese Furniture Enterprises” launched in August 2017, the data show that 63% of furniture companies believe that fierce market competition is the biggest difficulty for business operations, and to cater to consumers. Intention to purchase, nearly 2/3 of the large and medium-sized furniture companies surveyed have transferred more than 50% of their production operations to the mid- to high-end furniture market.
The upgrade to the high-end furniture market means that the furniture company should upgrade to the international original design. The selection of materials should be upgraded to high-end wood, and the coating should be higher performance and environmental protection. Component waterborne coating transformation.
The new business opportunity for this furniture industry
As Chen Baoguang, vice president of the China Furniture Industry Association, said: “When the pressure of consumption upgrades and environmental protection policies came, Chinese furniture companies The transformation is the arrow on the string, had to send. However, simply moving out of the production line does not solve the problem of enterprise development.
According to the “China Furniture Enterprise Coating Application Status Survey”, 2/3 large and medium-sized furniture companies will shift their focus to the middle and high-end market to obtain greater market space.
In the fierce market competition, the share of the low-end and mid-end furniture market is shrinking, and furniture companies will inevitably need to transform into the mid-to-high-end market. This is a systematic project, including management, product image, environmental standards, etc. It has to rise a lot better than the low-end market.
This has also brought new business opportunities to furniture companies. Some leading furniture companies have switched to environmentally friendly materials to create a high-quality brand image and quickly seize market opportunities.
The survey shows that more than 80% of the furniture manufacturers surveyed have begun to use more environmentally friendly high-quality raw and auxiliary materials.
New regulations for corporate consumption upgrades
In the upgrading of environmentally friendly materials, due to the special appearance and structural characteristics of solid wood furniture, the requirements for the coating process are higher, so it is necessary High-performance and high-quality new environmentally friendly coatings. At present, according to the survey, 95% of the companies surveyed have used environmentally friendly coatings, and the proportion of environmentally friendly coatings has reached more than 75%.
Among them, the two-component water-based paint that takes into consideration environmental protection and performance has been widely used by a number of leading domestic furniture companies and recognized by consumers. Among the environmentally friendly coatings used by the furniture companies surveyed, the two-component water-based paints have the highest proportion of use, and 42% of the companies regard the two-component water-based paints as the first choice for high-end solid wood furniture environmentally friendly coating technology.
Low odor, high hardness, scratch resistance, yellowing resistance, stain resistance and high fullness are the main reasons why furniture companies choose two-component water-based paint. Especially for solid wood furniture, due to its design and selection of materials, the requirements for the coating process are also higher, especially for high-performance new environmentally friendly coatings such as two-component water-based paint. In actual sales, as consumers are generally willing to pay for products with better appearance and performance, furniture companies will also tend to popularize the advantages of high-performance environmentally friendly coatings in terms of quality, performance and appearance.
In addition, the survey report also shows that the proportion of environmentally friendly coatings is expected to increase further in the next few years, and nearly three-quarters of the companies surveyed have clearly stated that they will further enhance the use of environmentally friendly coatings. Proportion, among them, they tend to choose two-component water-based paint.
The domestic water-based furniture paint market still accounts for less than 10%
At present, the application of water-based paint in developed markets such as Europe and the United States is relatively mature. The domestic overall furniture industry water-based furniture paint market still accounts for less than 10%.
In an interview, Lu Weiguo, vice president of Greater China, Coatings, Adhesives and Specialty Chemicals, said: “With the joint efforts of the entire industry chain, some of the leading furniture companies in China. It has been actively transformed to upgrade the use of high-performance two-component water-based coatings to adjust the proportion of mid-to-high-end products, thereby enhancing the competitiveness of branded products in the market.
He added that it is expected that the growth rate of waterborne furniture coatings in the Chinese market will be higher than 20% during 2015– To this end, as the world’s leading manufacturer of high-tech polymer materials and inventors of polyurethane technology, Covestro hopes to help the Chinese furniture industry break through the boundaries of innovation and sustainable development, and help local enterprises grasp new opportunities for industry development.
At present, Covestro has partnered with partners to help a number of leading domestic furniture brands achieve water conversion projects.
The water-based coating process is very different from traditional oil-based coatings, especially to ensure the difficulty of coating. Under the technical support of the Clivia and Covestro team, Huayun Wood successfully completed the water conversion project in 2016. The choice of high-performance waterborne polyurethane coating technology meets Huayun’s brand positioning and better caters to consumers’ demands for environmental protection and healthy living.
Covestro’s high-performance two-component waterborne polyurethane coating solution greatly enhances the surface finish and performance of furniture surfaces, helping furniture manufacturers stand out in the fierce market competition.
High-performance, environmentally-friendly water-based coating for children’s furniture
It is worth noting that in the process of promoting high-performance environmentally-friendly water-based coatings for furniture companies, the category of children’s furniture is exerted. Especially obvious.
With the full liberalization of the second-child policy, the domestic youth children’s furniture market is welcoming a new round of booming opportunities. When choosing children’s furniture, more and more parents realized that paint greatly affected the environmental protection and safety of children’s furniture. The market-sensitive children’s furniture companies have taken the lead in using water-based paints at a high rate to create a healthy and safe brand image.
Such as the well-known high-end youth furniture brand & mdash; & mdash; Douding Manor, is the countryThe earliest batch of furniture companies that tried water-based coating. Since 2012, through the application of high-performance two-component waterborne polyurethane wood lacquer in cooperation with Covestro and Tubba, it has made innovations in waterborne coating and surface design, and has occupied a favorable position in the market competition.
This is the worst era and the best time. There are no bad industries, only bad companies.
When the industry develops to the historical turning point of transformation and upgrading, adapting to the needs of the consumer market and responding to the implementation of the national environmental protection policy, it is the biggest breakthrough for furniture companies.
Relevant recommended products
Poly Tarps Ultra Violet Protection Manufacturer for truck canopy,ship cover
REFRACTORY MATERIAL CERAMIC FIBER is of CLAY CLINKER
Mobile Power Bank for Smartphone with New Design
Automatic Liquid Filler & Capper Monobloc
UV Proof Vinyl Cattle Fence and Horse Fence