In the report of the 19th National Congress, General Secretary Xi Jinping pointed out that —— to mobilize the whole party and the whole country, to adhere to the principle of precision poverty alleviation and precision poverty alleviation.
In order to respond positively to the report of the 19th National Congress and General Secretary Xi, the first time, October 25, 2017, “Shaanxi business entrepreneurs will help the poor and help the poor.” Shaanxi and Shaanxi The launching ceremony of the Red Heart was held in a national poverty-stricken county in Yanchuan County, Yan’an City, Shaanxi Province.
This event was organized by Shaanxi Entrepreneurship Promotion Association, Business Media Group, Jinfeng Commune, Tianxia Xingnong, The Business Star Agricultural College, the Business Leaders Club and the China Brand Agricultural Products Innovation Alliance jointly launched.
Liu Yingjie, Chairman of China Brand Agricultural Product Innovation Alliance, Zhao Jin, Secretary General of Shaanxi Entrepreneurship Promotion Association, Founder of Tianxia Xingnong, Dean of Business Xingnong College, Hu Haiqing, Vice President of Business Media Group Cao Fang, Business Li Xiaolin, secretary-general of the Xi’an branch of the Leadership Club, Zhang Xiang, deputy general manager of Jinfeng Commune, and other guests from Shaanxi business entrepreneurs and friends, as well as representatives from Beijing Xinfadi; China Resources, Tianhong Mall, BBK, and other special business super; box horse fresh, Shanghai Aizawa Industrial Development Co., Ltd., Hangzhou Huisheng Fruit Co., Ltd., Shanghai Chengyu Industrial Co., Ltd., Beijing Shuoguoduo Agricultural Technology Co., Ltd., Guangzhou Xiguoji, Chongqing Guolin and other special new retail representatives attended the conference. .
Mr. Liu Yingjie, Chairman of China Brand Agricultural Product Innovation Alliance,
Chinese Brand Agricultural Products Mr. Liu Yingjie, Chairman of the Innovation Alliance, delivered a speech first. He said that accurate poverty alleviation and accurate poverty alleviation are the important spirit of the 19th National Congress, and the emergence of the Shaanxi brand’s red heart brand Apple has undoubtedly made Shaanxi Province in the forefront and set a role model for learning in the industry. .
Zhang Xiang, deputy general manager of Jinfeng Commune, share
Deputy General Manager of Jinfeng Commune Zhang Xiang, in conjunction with the current development of agricultural products, pointed out that although China has not fully entered the era of branded agricultural products, with the increase in public income, the trend of demand for delicious and safe fresh fruits is obvious.
Faced with such a general trend, branding of agricultural products is the foundation of everything. Through the cultivation of high-quality varieties, large-scale agricultural machinery and other modern technologies to improve comprehensive income, this is what Jinfeng Commune is doing, and it is also the heart of Shaanxi and Shaanxi.
Agricultural Gale Leadership Industry Change
Mr. Cao Fang, Vice President of Business Media Group
As the representative of the event organizer, Mr. Cao Fang, Vice President of the Business Media Group, shared three thoughts:
First of all, agricultural industrialization and branding are the best carriers for precision poverty alleviation. One is to activate rural resources in a true sense to achieve income generation through policy mechanisms and market mechanisms.
Secondly, the agricultural industry stands on the top of the three major channels of policy, capital and industry. In terms of policies, the rural revitalization strategy in the 19th National Congress has occupied a very important position, and it has also given the agricultural industry investors and practitioners a reassurance. In terms of capital, state support funds have increased year by year, and social investment capital has increased from 15 billion yuan in 2013 to 68.6 billion yuan in 2015. In terms of industry, consumption upgrades, the Internet and logistics have brought about fundamental changes. On the basis of quality, agricultural brands need to bring consumers inner feelings and emotional resonance, and agricultural brands and products can communicate with consumers more directly and conveniently.
Finally, the business sector has focused on and promoted the private economy for 23 years. It is also the mainstream media for private entrepreneurs on the cover of the first home magazine, and witnessed the journey of private entrepreneurs from the edge to the mainstream. This kind of sentiment makes the business media group and the world’s star farmers come together to set up the business star agriculture college, reshaping the value and dignity of Chinese agriculture through the three major sectors of training, brand marketing and investment.
Let the characteristic agricultural products have the dignity of the upper line
Dean Hu Haiqing shared
As a highly prestigious IP creator of the three major agricultural products, Orange, Liutao and Pan Apple, Mr. Hu Haiqing made a speech entitled “Brand Agriculture Helps Accurate Poverty Alleviation” at the scene. Theme sharing.
In his view, without the support of the brand, the agricultural products can only “price war.” By combining the Internet and the branding of agricultural products, we can open up a new model for benchmarking poverty alleviation.
This includes the following cores: establishing quality standards for agricultural products, shaping distinctive commercial brands, planning for Internet themes that are communicative, and creating channels and matrices for targeted consumer groups.
Hu Haiqing pointed out that Yan’an is a revolutionary base and many counties are still state-level poverty-stricken counties. The educated youth and the folks who used to go to the countryside here used the high-altitude, airy and sunny geographical conditions of the loess high slopes in northern Shaanxi to plant high-quality red apples with unique sweet and crisp taste. This has become the most important way for the parents to help themselves out of poverty.
And the launch of Apple, the heart of Shaanxi and Shaanxi, not only provides a new idea for precision poverty alleviation and beautiful countryside, but also provides a living model for Chinese agriculture.
永葆 Innovation and Passion
Zhao Jin, Secretary General of Shaanxi Entrepreneurship Promotion Association, believes that &Ldquo; The heart of Shaanxi and Shaanxi perfectly explains that the brand should always maintain passion and innovation, and realize the transformation and upgrading of the industry’s greater benefits. In addition, the brand should also have the sense of mission and responsibility given by the times.
Subsequently, all the guests and guests witnessed the launching ceremony of the Red Heart brand Apple in Shaanxi and Shaanxi.
“Shaanxi Shaanxi Red Heart Apple Launch Ceremony
Founder of Tianxia Xingnong, Hu Haiqing, Dean of Business Star Agriculture College, Cao Yi, Vice President of Business Media Group, Zhang Xiang, Deputy General Manager of Jinfeng Commune, Zhao Jin, Secretary General of Shaanxi Entrepreneurship Promotion Association, and Liu Yingjie, Chairman of China Brand Agricultural Product Innovation Alliance, participated in the five main guests. The launching ceremony.
As a specialty from the Loess Plateau in northern Shaanxi, “Red Heart Brand of Shaanxi and Shaanxi” has a strong revolutionary spirit and regional color, and also provides learning experience and role models for poverty alleviation and poverty alleviation in other counties and cities.
Yanchuan Apple Purchase Agreement Signing Ceremony
“Shaanxi-Shaanxi Red Heart Apple Launch Ceremony
After the signing ceremony, the channel service provider and Jinfeng Commune Yanchuan Apple Purchasing Agreement signed the ceremony and “Red Heart of Shaanxi and Shaanxi” The extension ceremony of Yanchuan Apple into Beijing and other ten cities.
In the evening, Mr. Wu Yijian, Chairman of the Board of Directors of Jinhua Investment Holding Group and Chairman of Shaanxi Entrepreneurship Promotion Association, hosted the guests and conducted in-depth exchanges in Xi’an.
He said that as a native Shaanxi entrepreneur, he is willing to make positive contributions to the local elite poverty alleviation. As a long-term undertaking, poverty alleviation is not simply a contribution to the effort, but also an innovation in ideas, mechanisms and models.
Poor areas often have unique ecological resources and cultural geo-advantages. “Shaan-Shan’s Red Heart Brand Apple is the perfect combination of these two advantages, which fundamentally helps the poor to become rich.
In 1997, Mr. Wu Yijian was on the cover of Business magazine. As a representative of Shaanxi entrepreneurs, he and his Jinhua Group have always been passionate and passionate, and have the courage to undertake corporate social responsibility and help realize the realization of the Chinese dream.
Mr. Wu Yijian, Chairman of Jinhua Group, and Mr. Cao Fang, Vice President of Business Media
Today, 20 years later, Mr. Wu Yijian once again met with the “Business” team. He fully affirmed the contribution of “Business” in promoting China’s commercial civilization for 23 years. At the same time, he also hopes that the business media can help more SMEs to develop and grow through new carriers such as business apps and business leaders clubs.
Mr. Wu Yijian’s endorsement “Red Heart Apple in Shaanxi and Shaanxi”
After the exchange meeting, both parties A group photo was taken, and Mr. Wu Yijian was invited to be the endorser of the Red Heart brand in Shaanxi and Shaanxi. He said that the red heart of Shaanxi and Shaanxi is also a Chinese heart.
I believe that through the promotion of Shaanxi Business Entrepreneur’s Precision Poverty Alleviation and Upward Activities, and the National “Precision Poverty Alleviation, Accurate Poverty Alleviation Guidelines and the Entrepreneur Group of Shaanxi”, the Loess Plateau in Northern Shaanxi Red apples will be able to complete the exploration of the branding of agricultural products, so that the red hearts of Shaanxi and Shaanxi will be red in the world.
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