[ is In recent years, with the improvement of the level of economic development and enhance the quality of life of the people, the water purification industry has entered into the fast lane, water purifier has been the last pot of gold is known as the home appliance industry. However, compared with developed foreign countries, China’s water purification industry still lacks standards, product homogeneity is very serious.
In recent years, with the improvement of the level of economic development and enhance the quality of life of the people, the water purification industry has entered the fast track of development, also has been known as a water purifier the last pot of gold appliance industry. However, compared with the development of water purification industry abroad, China’s water purification industry still lacks standards, product homogeneity is very serious, extremely conducive to the healthy development of the industry. Then, water purification industry is facing the problem? In the end the election or domestic water purifier it?
import safety do not fly
the choice of water purification products, must choose whether imported brands ? “imported water purifier in product design, process quality is indeed better than most domestic brands, the performance of the filter, it may be superior to domestic brands in the same kind of filter, such as activated carbon filters, which may be better than the domestic activated carbon adsorption effect As a result, domestic activated carbon over 2 tons of water may need to be replaced, while imports of over 3 tons of water only needs to be replaced. “but National Standards Commission purifier experts believe that,” from the point of view of local conditions, domestic brands may be more the advantages of overseas water purifiers generally can not for the specific situation in China, and our vast water complex, with varying degrees of pollution, for example, differences in water hardness in Beijing and Guangzhou on a lot next. this case, the use of domestic brands water purifier may be more durable. “
Second, water purifiers imported brands are not necessarily qualified products, recently, a group of Foshan, Inspection and Quarantine of imported household water purifier Carry out random testing, found that the total number of colonies exceeded the goods, there is a big safety and health risks. This is the first detection of Foshan imported household-type water purification product failure, inspection and quarantine departments for the implementation of the goods returned.
It is understood that these water purifiers from a well-known brand in Germany, a total of 60 units, valued at $ 7419. After the goods arrived in Foshan Port, inspectors conduct on-site inspection and sampling from Guangdong Inspection and Quarantine Technology Center project safety and health inspection, found soaked by water purifiers purify dipSoaked “total number of colonies” test results exceed the limit requirement of mandatory standards, not only in the course of purification can not play, but water pollution, harmful to the health of consumers. Inspection and quarantine departments in accordance with relevant provisions of the “People’s Republic of China Commodity Inspection Law” and its implementing regulations, prohibition of entry the goods, the implementation process of the goods returned.
domestic water purifier brand cottage in groups
If the inlet water purification products may not be reliable, it is not the support from domestic water purifier does, in fact, the phenomenon of domestic water purifier is chaos plus chaos. Face hundreds of billions of market space and commercial blue ocean, the water purification industry to survive the current status of each company is not optimistic: the current annual sales revenue exceeded 10 billion water purifier company handful; poured into the net water industry business development for decades have not exceeded 100 million, 300 million ceiling; just entered the water purification industry after completion of from 0 to 50 million, 100 million yuan sales volume of large enterprises breakthrough soon face growing ceiling.
Over the years a lot of water purifier industry to foreign companies who describes a blue ocean market and business opportunities, the industry also led to a “Fortress Besieged effect.” It is called “outsiders want to come in, which people want to go out” their own thoughts and yet have difficulties.
Clearly deep water. While many companies see is after this piece of future prospects and market opportunities, we ignored the hidden in the industry and market development, the prevalence of “low barriers to entry”: Tun Town can be upset in the market: ” intense competition “: companies compete in the market up to thousands, typical of the extensive development:” product marketing and promotion of high degree of homogeneity “: in addition to business than the concept, than speculation, than Fudge, very dare than the real power in the product .
The current water purifier before all companies the biggest confusion lies in the low barriers to entry, as well as intellectual property protection is weak, highly homogeneous high degree of homogeneity of product performance caused channel technology, as well as a marketing tool, marketing planning etc fall into the quagmire high degree of homogeneity. When a water purifier company’s innovative products appear, but a large number of imitators will appear in just two weeks time. And many companies marketing and business promotion measures, there have been imitation, plagiarism and follow-up.
In fact, whether domestic or imported, have to have a good water purifierBad, because we can not see the negative news on the rejection of the entire product, when the need to buy water purifiers keep their eyes open, careful selection, but also pay attention to water quality problems, different regions, different water quality, water purifiers also buy to remedy.