Japanese furniture giants are high-profile in Tmall.

Recently, Japanese furniture & home industry giant NITORI officially entered the Chinese mainland e-commerce, its first online flagship store landed on Tmall on August 18, 2015, and the first innovation in the three major global synchronization: global sources of supply Synchronization, global quality synchronization, global price synchronization!

Japanese furniture & home industry giant NITORI officially entered the Chinese mainland e-commerce, its first online flagship store in 2015 8 Landed on Tmall on the 18th.

The NITORI’s entry into the mainland e-commerce market has smashed the gap of traditional international big names entering the mainland market and raising prices. The first innovation has brought about three global synchronizations: global sources. Synchronization, global quality synchronization, global price synchronization!

For Chinese people, NITORI is relatively unfamiliar, but in Japan, it is a well-known national brand. NITORI specializes in furniture & home furnishing, with a wide range of products, ranging from small Japanese bamboo chopsticks to large residential furniture. You can find NITORI products in Japanese national homes.

As a national brand in Japan, its sales are naturally unsatisfactory. In the 2014 Japanese Furniture & Home category, NITORI dominated the list with a clear advantage. In Japan’s mature consumer market, NITORI’s popularity is enough to explain everything.

In fact, not only in Japan, since NITORI entered the mainland market in 2014, Wuhan, Shanghai, Suzhou and other physical stores have been extremely popular, often looting empty containers. Unfortunately, our country has a vast territory. At present, offline stores can not meet the needs of consumers across the country, so NITORI decided to settle in Tmall to facilitate all consumers in the country to buy.

Of course, all international big names have their own legends, and NITORI is no exception. Its founder, Toshio Akio, was originally an ordinary Japanese youth. After failing in 1967, he went to the United States to study. After that, he officially founded NITORI, and since then changed the furniture & furniture industry in Japan and Asia. Up to now, NITORI has opened nearly 400 physical stores in Japan, Taiwan, the United States, including mainland China, and has become a veritable international industry giant.

Most people in the industry said that the combination of NITORI and Tmall will inevitably change the stereotyped impressions of mainland consumers on the import of big names, so that everyone Consumers enjoy the world’s top craft furniture & home products at the most affordable price.



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