Home industry reshuffle

Recently, listed companies have announced 2018 semi-annual reports, the performance of the home industry can be described as two days. Under the weight of the slowdown in the sales area of ​​commercial housing and the slowdown in housing consumption growth, the performance of Nature’s home in the first half of the year has grown against the trend. According to the first half of the performance report, the first half of the year revenue of 1.292 billion yuan, an increase of 22%; gross profit of 413 million yuan, an increase of 33.10%, of which floor and wooden doors achieved 39%, 14% double growth.

Industrial reshuffle is intensified

China’s home building materials industry is developing rapidly, and the scale of the industry is expanding rapidly. By the end of 2017, the number of enterprises above designated size in China’s building materials industry reached 35,803, an increase of 690 over the previous year. In the first half of 2018, there were 34,554 building materials industry enterprises. It is expected that the number of construction industry enterprises will further increase in 2018, reaching 36,415.

However, driven by the national macro strategy, material costs, environmental costs, logistics costs, and labor costs have been further stimulated, and cost increases have become irreversible. fact. With the arrival of personalized consumption and consumption upgrades, the rapid emergence of market segments has opened up more development windows for the originally competitive market.

No smoke in this On the battlefield, in the face of market segmentation, rising costs, industry reshuffle, and brand upgrade trends, how to occupy a place in the fierce competition is a new topic facing the home.

Channel Innovation, Design Empowerment

The impact of Internet home improvement, the rising cost of home stores, and the increasing competition in the industry have all become resistance to corporate development. Channel innovation is imperative. According to the semi-annual performance report, the number of natural floor stores has decreased by more than 450, the number of wooden door stores has decreased by 18, and the number of wardrobes has decreased by 42.

In the new era, consumption upgrading and industrial innovation are the general trend. Only by keeping up with the trend of the times, truly understanding the “pain points” and needs of consumers, designing and optimizing products from the perspective of consumers, constantly promoting the close integration of new technologies and businesses, and improving the consumer experience is the way to development.


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