The sports economists from Tübingen analyzed the interest of US citizens in European soccer competitions and Major League Soccer (MLS), the highest level soccer league in the USA and Canada, for the very first time. They focused on factors, which affect the demand for soccer tele-casts. Based on their estimations, the researchers were able, amongst others, to derive a preference ranking of the most popular international soccer competitions for the American TV audience.
Ever since the USA was nominated as the host country for FIFA’s Soccer World Cup in 1994, the interest in soccer has grown in the country. “This is well-known,” say the experts, “and is partly reflected in the numbers of people tuning in to soccer games on TV. Reported audience figures of English Premier League games, for example, have now exceeded those of regular season games of the National Hockey League (NHL), the top North American ice hockey league. However, they continue to lag far behind the leading sports in North America, i.e. American football, basketball and baseball.
The Tübingen study now surveys figures on different aspects of the American soccer market in detail for the first time. A US-wide representative sample of more than 6,500 people was used to gather the extensive data. A screen-out question at the beginning of the surveys enabled the experts to focus on individuals, who indicated at least a basic interest in soccer. “These were almost 50 percent in both survey rounds — a share far higher than had been expected for the US market, which is dominated by the three major sports,” the researchers stated.