It’s been 40 years since I resumed the college entrance examination in 1977.
In the 40 years of change, in addition to spawning a subdivision of the extracurricular tutoring, in recent years, it has also extended the market after the college entrance examination, self-enrollment, volunteering, and college entrance examination classes. The market scale is 600 billion.
Wang Haitao was not the first person to discover this blue ocean market, but he was the one who made it the most popular.
He is well aware of the consequences of blindly choosing a major. He insisted on the original intention of solving the talent classification problem with the college entrance examination as the core. In 2009, he founded the Winning Education Group and launched the college entrance examination. product. In 2015, the net profit was 110 million yuan. In July of the same year, the new three boards were listed, and the performance soared.
When more and more players enter the game and chase this wave of bonuses, Wang Haitao suddenly brakes and turns to the smart product “Little Horse · the college entrance examination robot” (hereinafter referred to as “a little horse”).
Betting on the online education market that is being shuffled, filling the black hole in the college entrance examination education resources, and striving to do the most perfect education. In this game, is Wang Haitao gambling or winning?
Doing education, content is king
After a company is in a difficult situation, facing the unpredictable trend, How to find your own coordinates, avoid losing to yourself, and open up a broader future?
Before deciding to enter the college entrance examination training market, Wang Haitao has drawn himself out of the company many times, thinking about education and training. The development of the industry.
The training class appeared in the 1980s. The model at the time was to spend extra time at the school teacher to meet the needs of the students’ college entrance examination counseling and to gain some benefits.
Wang Haitao referred to that era as the education of the drama mode. The operators started a cram school, which was like a drama. They were all small workshops. Due to the uneven quality of teachers, the content of teaching is not guaranteed; coupled with the increasing cost of rent, personnel and operations, the development of K12 tutoring has been extremely slow for a long time.
In an era when business theory was not developed and business logic was not yet structured, operators were groping forward with a near-intuitive thing.
After entering the year 2000, the education industry has experienced explosive growth, and there have been a variety of training institutions such as early childhood education, primary and secondary education, postgraduate study, and study abroad. From the first-tier to the second- and third-tier cities, from the large-scale training institutions to the training courses in various places, the education and training industry is highly dispersed.
At the same time, with the continuous improvement of Internet technology, online education has also been greatly developed. Especially in 2014, “Internet + education has become a new enthusiasm. Every online education platform is eager to become a unicorn. From creation to scale of revenue to listing, the time chain is constantly shortening.
However, tearing away the “outside the Internet, most platforms actually “just sell videos, not sell content.” The common method of recording on the online education platform is: a teacher lectures in the camera in a room, and no student interacts with the whole process; the company edits the course and finally puts it on the platform. A video has changed and it has become an online education.
▲Tear away "Internet cloak, most platforms actually & ldquo; just sell video, not sell Content
“ If the early stage is the drama mode, then after the video stage, the education and training industry began to develop towards the film production mode. Wang Haitao analyzed, “A movie is a video. A good movie must have a complete scriptwriting system, with excellent producers, directors, screenwriters, actors and post-productions. But whether it is education or film, doing content is the first step.
In 2014, the competition for K12 online education was fierce. Before the giant company’s transformation line, there were new forces emerging. Despite the wide variety of online education platforms, there is a lack of quality content. The production of high-quality content is not “all the way, the knowledge is constantly updated and iterated with the development of society. The demand for new high-quality content is an eternal topic, and education is also true.
When we discuss the evolution of the Chinese education and training market, we are talking about some sort of opportunity for the next stage. An era has the needs and characteristics of an era. Legendary stories and hugely funded scripts can no longer be sold. “The content is king is perhaps the most important premise and core.
Betting on the most perfect education
After arranging the core of education, Wang Haitao gave birth to a thought: to be the perfect education, to be a film company in the education industry. But it is not just to educate pure quality content. Wang Haitao is betting on the education of artificial intelligence + film company + service model.
In 2016, AlphaGo defeated Li Shishi and became a landmark event in the development of artificial intelligence. The enthusiasm for artificial intelligence swept the world. Among them, the field of education has also begun to introduce artificial intelligence.
Currently, in education, the most common artificial intelligence technology is speech recognition and image recognition. Together with big data technology, students can quickly collect and analyze student data and provide high efficiency. Learning scene.
& ldquo; Now many technology companies are entering the field of education, I am thinking about thatThe experience and model of some successful companies is technology + education, education + technology? Wang Haitao has visited many search software companies, they have invested heavily in technology research and development, have a huge database, students only need to take a few photos The database can quickly answer. But these technologies eventually became a tool for students to copy jobs.
It is undeniable that technology can bring about changes in education, but it does not change education. It is still a tool for assisting education; famous teachers can provide the best quality education, but resources are scarce, and the traditional face-to-face education model also Limited by time and space. The fact is that artificial intelligence and teacher resources are often separated, forming a huge black hole in the waste of teaching resources for college entrance examinations.
If we can develop learning methods based on content based on artificial intelligence and combine the best education services and teaching management services, we will form the most stable barriers to competition. After thinking about everything, Wang Haitao became more and more determined. In November 2015, Wang Haitao re-established a team within the company to win the new product project and named it “a little horse.”
▲Wang Haitao is betting on the education of artificial intelligence + film company + service model
Next, you only need to address the issues of quality content and technology development.
In fact, in the years of doing the college entrance examination service, Yingding Education has accumulated a lot of excellent teachers resources. In 2015, 26 provinces unified the proposition of the college entrance examination, and also set up a bridge for Wang Haitao.
In the end, after more than a year of cooperation and negotiation, Wang Haitao invited the national masters of the high school three-year and nine-year university department to carry out strict teaching design and courses under the premise of “director + scriptwriting system”. Recording. “These teachers are teaching in the field all the year round. They have a complete curriculum system, and they know the real needs of the students better than anyone else.
has a strong content team, but the hardware carrier of the content from the design prototype to the final solution optimization, the process is not smooth. After 9 months of repeated scrutiny and detail optimization, the hardware carrier was finally identified as a smart PAD.
Hardware as a learning medium, students will continue to use a product only if they have a sense of pleasure and a sense of accomplishment in the learning process. To this end, Wang Haitao also requested that “a little horse must present learning styles in multiple dimensions.
Take the smart pen as an example, he does not let go of every detail. Wang Haitao requires designers to quickly find knowledge points on smart PADs without changing any study habits. In the end, the designer designed a micro-scanner on the pen side, and specially processed the color of the textbook to achieve the knowledge points on the screen on the screen within 2 seconds.
In addition to smart PADs and smart pens, smart boxes are also a must-have smart terminal. The smart box is equivalent to cloud storage, covering all the content of the high school nine colleges and the classroom video of the national teachers; without connecting to the network, to ensure that students learn in a focused environment.
▲The Little Horse product contains all the knowledge points of the high school three-year university section
Wang Haitao is extremely savvy about products. In March 2017, “After the listing, he continued to ask the team to maintain the ability of continuous research and development, and designed targeted online exercises to help students improve their knowledge structure.
As a product of “Bai Qigong”, “A little horse is listed for only 5 months, and the monthly sales will exceed 10 million yuan, and it will increase at a rate of 20% per month. From the market feedback point of view, this game, Wang Haitao wins the coupon.
A successful entrepreneur can often see opportunities in the next decade or even a hundred years. This is also the business acumen of Wang Haitao.
▲Zhang Jia translation endorsement a little horse
Hanging with the business, it is always impossible to avoid the secular vision. “ Close to the money, away from the distance. In 2008, Wang Haitao first came to Beijing to start a business, he set a standard for himself.
In the past nine years, Wang Haitao suddenly realized that “the most perfect education is a social thing,” educators, not for the past, not for the present, but for the future. In the past, after the college entrance examination, the market was to solve the problem of talent classification; what is being done now is to solve the problem of the future college entrance examination.
Betting on content education is not a “gambling.” For Wang Haitao, the twists and turns of the previous nine years have passed all the way, followed by the smooth road of a horse.
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